Hi! I’m Jihad.

What does it mean for business and media to be “internet-native”? I’ve spent the last 5+ years exploring that big, hairy question. That exploration led me to co-found a creator growth agency (acq.), work on democratizing investing, fund digital public goods, build an onchain media company, and write… a lot.

Today, I’m most interested in Luxury Media, a term I made up to describe a future of brands and publications where consumers don’t pay for content – they pay to support a worldview.

At Forefront, we’re building tools for creators and their audiences with this thesis in mind. At ntv, I’m working with startups and brands looking to embrace this thesis themselves.

2024 writing


I grew up in Ohio. I graduated from Northwestern University. I’m currently based in Chicago. This site is a home for all of my writing, rambling, collections, and interests.

Always down to chat through Telegram or email.


Need to finish this Muslim tech essay. Working title sounds scary. I promise it’s not scary.


The Frailest Thing
Islamic Ethics of Technology

Recent Writing

Essays, notes, letters, and ramblings.

Why luxury?

Why luxury? Since publishing Luxury Media in June of last year, the most common pieces of criticism haven’t been directed at the ideas – they’ve been directed at the term itself.

Godless Obsession

This is one of those essays where I can feel a thread that connects ideas I’ve seen in different parts of my life, but it hasn’t manifested itself yet.

Internet Speed and the Ethical Econ Bro

This week, the director of CAIR-SFBA decided to ruin my week by posting about an incident at a Philz Coffee shop where employees were sent home for wearing Palestinian flag pins.

Capital flows to the most legible ideas

In his essay “Individuals Matter,” Dan Luu makes a tangential argument that “projects which are more legible get more funding across organizations as well as within them.