The Next NikeStatusmaxing vs. Curiositymaxing
Imagine a line representing the spectrum of ambition.
Hi! I’m Jihad.
What does it mean for business and media to be “internet-native”? I’ve spent the last 5+ years exploring that question. That exploration led me to co-found a creator growth agency (acq.), work on democratizing investing, fund digital public goods, build an onchain media company, and write… a lot.
Today, I’m most interested in Luxury Media, a term I made up to describe a future of brands and publications where consumers don’t pay for content – they pay to support a worldview.
At ntv, I’m working with startups and brands looking to embrace this thesis themselves.
2024 writing
I grew up in Ohio. I graduated from Northwestern University. I’m currently based in Chicago. This site is a home for all of my writing, rambling, collections, and interests.
Weekly
I’m shifting from a focus on consulting to a focus on developing my own lifelong practice and craft. That probably needs I need to get better with words.
Bookshelf
Recent Writing
Essays, notes, letters, and ramblings.
On leading with my full self
I tend to compartmentalize different aspects of my life and personality.
Curiosity, care, and unblocking creativity
There is an abundance of creators, but a dearth of people saying anything interesting.
On truth, Said, and McLuhan
“The intellectual eye of man is formed to see the light, not to make it.
Move with purpose
Since college, I’ve often straddled the line between optimist and ideologist.
On the album and holistic craft
I’ve always wanted to make an album.
Just do it.
Hands down, the number one thing I’ve learned this year is that energy and discipline are temporary.